The Sizzle Sells the Steak
If you’ve ever been camping, you’ve noticed that when you separate
logs on a campfire the fire goes out. Push them back together and
the fire blazes up. So with ONE log, you have nothing.
If you have two logs, you’ll have a flame, with three you have a fire,
with four you have a BLAZE!
When having a meeting, be sure that there are at least three people
there, and when the fourth person arrives, your meeting is really
blazing! We call these sessions “sizzle sessions.” Your MLM program
is the steak, and it’s the SIZZLE that sells the steak.
This is a good place to bring someone who isn’t quite as
hot as you’d like them to be, they’ll catch on fire!
If you’re at a public place like a restaurant, watch for people who
might be listening in on the conversation. When the Sizzle Session
is over, hang around a bit and see if anyone approaches you. They
might not approach while there’s a crowd, but they will after the
others leave.
Start the Sizzle Session by having people tell about something good
that has happened in their business.
When you are finished, part with something like this: “Just think,
this is as hard as we will ever work!” Those who have joined your
meeting that are involved in a regular JOB will be motivated to hurry
up and get to that same position.
These lessons have been adapted from “The 45 Second Presentation,”
by Don Failla.